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An employer brand is the image or perception that a company creates as an employer, based on its reputation, values, culture and practices. It is the way that a company is perceived by its current and potential employees, and how it differentiates itself from other employers.
An employer brand is not just about having a good reputation or a strong company culture. It’s also about how a company communicates that culture and reputation to its target audience, including potential employees. This can include things like job postings, employee testimonials, social media presence and other marketing materials. Employer branding is important