When you hear the name Oprah Winfrey, several things spring to mind: her “favorite things,” her book club, and most importantly her openness and empathy. That’s because Oprah’s personal branding game is on point. She’s worked hard to shape the way she’s perceived and developed positive associations with her name.
“Even if you’re not a fan of Oprah, her brand is very strong,” says Jennifer McClure, founder and CEO of Unbridled Talent and DisruptHR. “The integrity and authenticity that she’s developed over the years causes us to think about her and the things she