How to Attract (and Retain) Gen Zs: Give Them a Path, Not Perks

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Generation Z entered the workforce last year. This means some of its oldest members—those born as early as 1997—are already embedded as our colleagues.

Source: Delpixart / iStock / Getty

But as more companies prepare to accommodate the next generation, it is worth asking, “Did we really ‘get’ the Millennials who came before?” Sure, remote work options and relaxed dress codes are more ubiquitous than ever, but in terms of actually retaining Millennial talent, the answer is much less clear.

For one, Deloitte says that 43% of Millennials plan to quit their job within 2 years, and only 28%

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