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As an employer brand, recruitment marketing, or talent attraction practitioner, it’s likely that your team is responsible for a lot. When building your employer brand strategy, it can often be difficult to determine where you should focus your time and what initiatives will make the most impact. What type of content should you create? What roles, teams, and regions should you focus on? Where should your budget go? How much time should you spend on enablement? Aligning your employer brand strategy with the overall talent strategy is the best way to ensure your team is making an impact on the

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