How the best recruiters market employer brands

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Marketing is not importantly different from employer branding. Both require the promotion of a unique identity, and they ask you to attract greater buy-in year over year. Recruiters can help market an employer brand without being marketers themselves. When they do, recruiting can boost candidate applications and acceptance rates by following five basic steps. 

1. Creating resonance

Creating resonance means that you are targeting your ideal talent pool with relevant content, custom appeals, and relationship-building efforts. 

“Letting go” of branding

While marketers and recruiters value the brand employers have painstakingly built, “letting go” of your brand can be just

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