How Talent Acquisition should think about paid media spend

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Are you ready for some math? It’s the end of the year, and you’re probably trying to figure out where to allocate budget to the various places you are attracting talent. Maybe you’ve got a long list of job boards and publications, or maybe you’re just choosing between Indeed and Glassdoor. Whatever the case may be, it can be complicated to figure out where to put budget.

A few months ago, a friend of mine who is running TA at a fast growing company asked me for advice on allocating their employer branding / paid media / job board spend.

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