How Syneos Health Achieved a 10x Increase in Daily Application Rates

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As a biopharmaceutical organization with over 25,000 clinical and commercial employees supporting customers in over 110 countries, Syneos operates in an incredibly competitive hiring landscape, especially in light of the pandemic’s heightened need for healthcare workers. But since coming aboard in 2019, Kerri Smith and her team have persevered to help Syneos increase their daily applications 10-fold! 

Largely fuelling these achievements was the use of the right technology, namely personalized landing pages, text-based outreach, passive candidate nurturing and constant data-driven optimization.

While Syneos has used Recruitment Marketing technology for over a decade (they were actually one of the first companies

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