How Recruitment Marketers Can Use TikTok’s Creator Marketplace to Collaborate with Influencers

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It’s no secret that TikTok is a haven for content creation. The popular social media tool originally came to fame for viral dance videos, but since then, it’s taken the world by storm. Millions of people use it daily to share short-form video content in all flavors, from informative to hilarious.

TikTok currently has over 1 billion users, and 62% are between the ages of 10 and 29. The young user base is by design; when TikTok first began, its creators wanted to provide a platform that would attract the teenage market.

However, TikTok is increasingly attracting older users, including

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