How Philip Morris is driving diversity during crisis

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As the United Nations’ 25th anniversary of the Fourth World Conference on Women takes place virtually this week, the challenges of driving inclusion and diversity on a global scale—where regional nuances differ from one part of the world to another—have never been more acute.

According to Silke Muenster, chief diversity officer at Philip Morris International (PMI), implementing an effective, metrics-driven diversity program is a considerable feat, but certainly attainable.

“In big companies, managers have to constantly juggle different priorities, so even when there are clear diversity targets in place—including hiring targets—it’s usually quicker to fill empty positions with men

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