How Netflix Adjusted Its Employer Branding to Reflect the Current Reality

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Over the past few years, Netflix has built a binge-worthy employer brand from the ground up. Known as WeAreNetflix across Twitter, Instagram, and Facebook to differentiate it from the consumer brand, and simply as Netflix on LinkedIn, the brand currently has an audience of almost six million people. And while it’s aimed at working professionals who might be interested in joining the company, as an external-facing brand, it still reflects on Netflix as a whole. 

So when the world seemingly changed overnight as a result of COVID-19 and the global Black Lives Matter

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