Family-building benefits are among the most sought-after benefits being offered in 2021. In our new work-from-home climate, COVID has not deterred employees from pursuing family-building but rather has created more demand on employers for this robust benefit. More than ever, the responsibility is on employers to create an environment conducive to the sustainability of work/life balance for their employees. This presents a wonderful opportunity for HR professionals to embrace and support employees through their family-building process.
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Taking the time to explain and advise employees on how to fully take advantage of the benefit and