It was March 2020, and Chris Arranaga and his team worked to fulfill orders for a client list Gorilla Marketing had serviced and grown for more than 40 years. His business was booming.
As the reality set in that the COVID-19 pandemic had come to the United States, his clients canceled large events for which he produced branded promotional materials – think t-shirts, key chains, mugs and other corporate apparel and tradeshow collateral.
Then the lockdowns took effect.
Over the course of a week, orders were canceled, revenue took a nosedive, he could no longer pay all 35 of