How Gorilla Marketing transformed for the greater good

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It was March 2020, and Chris Arranaga and his team worked to fulfill orders for a client list Gorilla Marketing had serviced and grown for more than 40 years. His business was booming.

As the reality set in that the COVID-19 pandemic had come to the United States, his clients canceled large events for which he produced branded promotional materials – think t-shirts, key chains, mugs and other corporate apparel and tradeshow collateral.

Then the lockdowns took effect.

Over the course of a week, orders were canceled, revenue took a nosedive, he could no longer pay all 35 of

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