How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85%

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Launching a careers blog is a big project, and while it’s one thing to create content and have the blog up and running, it’s another to get that content in front of prospective candidates. At Giant Eagle, our LinkedIn strategy was incorporated with our careers blog goals right from the start, along with a focus on our Team Member stories and hearing their experiences in their own words.

We were honored to be recognized for our careers blog in the 2021 Rally Awards and wanted to share our experience, lessons learned and tips for other Recruitment Marketing professionals. 

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