People only remember about 10% of information they hear three days later; but if you add a picture, that number jumps to 65%. Pictures can capture people’s attention, trigger an emotional response, and encourage action. Because of that, companies looking to build their employer brand can use visual storytelling to stand out from the crowd.
Philips, Enterprise, and Star TV all know the value of a strong employer brand. They also know the importance of meeting candidates where they are and with the content they are used to consuming. That’s why they all recently experimented with LinkedIn carousel ads to tell