How Cisco Built a Champion Team to Conquer Employer Branding on TikTok

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TikTok is everywhere these days, but not just for Gen Zers. More and more companies are embracing the platform to share employee stories. Does that mean it’s time to start experimenting with TikTok to meet your own recruiting objectives? That was the question we asked ourselves last year, and I’m here to share our experience at Cisco using TikTok as a channel to grow our employer brand and reach new audiences through a team of employee ambassadors.

I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. There were security concerns

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