How Brother International Corporation Reinvented Its Employer Brand with Phenom Career Site, CMS & Hosted Apply
“When it comes to job seekers, your employer brand is everything,” says Anthony Prudente, Senior Specialist of Employer Branding, Recruitment Marketing & Social at Brother International Corporation.
He should know.
Prudente just successfully led the premier provider of home office and business products through a highly anticipated rebrand of their career site. In just three weeks, their talent analytics showed a major lift in key success metrics—including total job seekers, page views, and completed applications—used to validate the