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If you log into any social platform or have watched the news recently, odds are you’ve heard something regarding artificial intelligence in some capacity. Like anything new, you’re probably wondering what exactly AI is and how it will directly affect you and your job as an employer brand professional.

In layman’s terms, artificial intelligence is the simplification of human processes by the use of machines, usually computer systems. These processes are created by the machine’s consumption of large amounts of data, where they’re then able to identify patterns to generate realistic, human-like exchanges

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