Hiring in the ‘career consumer’ era: 3 rules

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Today’s job candidates aren’t just looking for a job, they’re looking for a brand experience. Hopeful job hunters have transformed into savvy career consumers – behaving like customers shopping for the best product or service among many choices.

These career consumer candidates are empowered in their search for the best-fit employer. By merely having LinkedIn, Indeed and Glassdoor accounts, they can:

Keep tabs on new job opportunities in real time.Read reviews about virtually any company.See salary information for many jobs.Apply for a new role in seconds.

To get applicants who are worth hiring, it’s no longer enough to simply

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