Your no-show segment should be treated differently than the attendees after a successful hiring event. Candidates that registered and showed up have made it through the awareness and consideration stage of your hiring funnel and into consideration and intent (applying for your open jobs). Your no-shows remain at the awareness and consideration stage – moving them further into your hiring funnel requires engagement and relationship- building. They’re interested in you because they registered, so they’re not a “cold” segment.
The key with no-shows is to continue to build relationships with them by