Great Expectations: Companies Need To Live Their Employer Brand

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Today’s #WorkTrends podcast is about employer brands: getting behind the hype and actually committing to a walking the talk. Employer brands are understood as being a key driver for attracting great talent and engaging employees, let alone inspiring them to stay with your company and feel proud of it. But we need to be a lot better about shaping a brand and maintaining it through policies, deeds and actions, not just messaging. Messaging without actionable follow-through won’t cut it. Further, the quick reaction time of millennials and Generation Z when it comes to hype versus reality will cost employers more

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