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Ever since the introduction of Google for Jobs, recruitment industry experts have been anxiously awaiting to see how and when it will include the opportunity to introduce sponsored job ads on Google. The wait seems to be coming to an end with enhancements currently in beta for Google Job Ads, a service that aims to simplify the job search process for both employers and job seekers. These features allow businesses to attract potential job candidates by displaying job openings directly on Google’s search results page, and it now also appears to include the potential to sponsor jobs for better positioning.