Good News, Bad News, and Important News. What’s your strategy?

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It’s been a common strategy for corporations and their PR and Communications teams to send out bad news around 4 pm on a Friday. Why? Because it dies almost immediately. No one really pays attention to the news cycle on the weekends and by Monday morning something else happens – we release all of our great news because we want it to run all week!

So, bad news gets released on Friday afternoon, our good news gets released early on Monday, when do you then release your “important” news? The news you need your employees, customers, clients, stakeholders, etc. to

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