Getting ‘SMART’ About AI

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Author: Paul Hardy, Chief Innovation Officer, ServiceNow

Global access to data is exploding. At the same time, our ability to categorise, classify and analyse this data is also expanding. As this new world of data unfolds, businesses are looking to create new data models―and their supporting data analytics functions—to directly and positively impact growth, profit and expansion.

But let’s go back to first principles for a moment. We know that Artificial Intelligence (AI) and Machine Learning (ML)―when correctly applied—can improve the way organisations work and operate. But do organisations know where to start as they look to create these new data

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