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Okay, look, each year vendors wet their pants waiting for Gartner’s Magic Quadrant to come out. The reality is that a lot of less-than-robust (err. lazy) researched professionals use the quadrant as their go-to to pick technology. Also, a reality, if I’m a CHRO or CPO, do I really have the time to go look at a bunch of tech or am I going to assume a trusted-partner like Gartner will do all of that work for me?
Honestly, in some past years, I’ve seen the magic quadrant and thought to myself, “Yeah, all the major players are there.