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Most job ads stink. They’re boring lists of demands that make qualified people run away fast. Research shows candidates spend only 14 seconds scanning your job ad before deciding whether to apply or keep scrolling (HiringThing, 2025).
As Sebastián Ramírez, creator of FastAPI, pointed out in a viral post: “I created FastAPI just 3.5 years ago, I’ll never be able to apply to those precious FastAPI jobs asking for 5 years of experience!” (LinkedIn, 2022).
Sound familiar?
Here’s the good news: You don’t have to write boring job ads that turn people away. In this post, I’ll show you how