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Since 2020 employers have been on what one can only equate to Mr. Toad’s Wild Ride when it comes to pandemic challenges, social justice movements, hiring shortages, and more. It’s safe to say that the talent acquisition landscape has been in constant flux, making it incredibly challenging to predict what’s next and prepare for recruitment challenges altogether. While many employers have paused hiring efforts, and are just beginning to ramp up activities, others have taken careful time to reassess their employment brand, recruitment marketing efforts, and fill the gaps that exist in their processes. One tool