Four Mistakes in Employee Storytelling (and How to Fix Them)

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No one wants to watch another boring talking head video. But when you’re creating content using employee stories, there will be people talking in your videos. There are four common mistakes in employee storytelling and we’re here to help you avoid them.

The power of a great employer brand video is in storytelling. Your audience will watch a talking head video, but only if it’s done well and captures their interest. That means you need to focus on actual storytelling, captivating visuals and a hook that draws your audience in.

Mistake 1: Not making content

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