Eric Harris: The Power of the Employer Brand

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In this episode of the HRchat show, we look at the role of employer branding in 2023; how it’s evolved, and the approaches that can make the biggest positive impacts.

My guest is Eric Harris, CEO of MindHandle and Communications Professor at Texas Christian University Neel School for Executive Education.

With the goal of making employees feel great about their employer, Eric and his team offer a process called Magnetic Branding to get the strongest insights about the employee experience and how to communicate it to improve recruiting and retention.

Listen as we discuss ways larger companies with distributed workforces are investing

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