Oftentimes, your Talent Branding is constructed around advertisements targeting individuals across a variety of job sites. These ads highlight the experience of working at your company, featuring individuals and promoting the benefits of employment. You invest considerable effort into analyzing ad views, click-through rates, and pondering over how or where to allocate the remaining budget. When a job posting is made, applications pour in (often hundreds within just a few days!). Observing the Talent Branding landscape, it seems that everyone else is following this approach, leading to the assumption that it must be effective!
But is it
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