Energize and Organize Employer Branding – The Editorial Calendar

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Abraham Lincoln once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Lincoln’s quote speaks to the value of preparation and having the right tools. In business, success is driven by thoughtful planning and effective implementation.

Employer Branding is driven by the deepening relationships with its candidate pool. To achieve this goal, successful brands have begun creating and distributing information deemed valuable by their clients through a technique known as content marketing. So which tool should a company use to manage such a daunting strategy?

As technology continues

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