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The Internet brought with it countless changes to society. For example, employers no longer control their employer brand.
If past, present, and future employees are largely in control of your employer brand, your job posting ads and other marketing materials be authentic. But job ads from those looking to steal the data of those interested in working for you have also made authentication important. So, now, it isn’t just important that you honestly communicate what it is like to work for you, but also important that candidates trust that the entity that posted the ad is actually the entity