Employer Branding vs Recruitment Marketing – What’s the Difference?

This is a preview. View original post on this site

Employer branding and recruitment marketing are two different – yet related – strategies used to attract talent.

Put simply, employer branding focuses on developing an attractive image of a company to potential employees, while recruitment marketing focuses more narrowly on targeting specific job openings.

At its core, employer branding is all about building an attractive reputation for the employer in question that will draw job seekers to them, even if they have no current job openings at the time. This could involve publishing content on social media or writing blog posts about the company’s values and culture. Creating an appealing

CLIQUIFY: Read Complete Article


Subscribe to Recruiting Headlines

* indicates required


»Diversity and Inclusion Job Board

»Free Rejection Email Templates

»Text Recruiting Software

»HR Podcast Directory

»Recruiting Newsletters

»HR Tech News

»HR Jobs

»Diversity Hiring News

»Recruiter Ebooks