Posted on May 10, 2023 by admin

Employer Branding vs Recruitment Marketing – What’s the Difference?

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Employer branding and recruitment marketing are two different – yet related – strategies used to attract talent.

Put simply, employer branding focuses on developing an attractive image of a company to potential employees, while recruitment marketing focuses more narrowly on targeting specific job openings.

At its core, employer branding is all about building an attractive reputation for the employer in question that will draw job seekers to them, even if they have no current job openings at the time. This could involve publishing content on social media or writing blog posts about the company’s values and culture. Creating an appealing