If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. With easy access to video, multiple social media channels, sophisticated third-party review sites, live events and employee advocacy, well — there are just so many ways to get your story in front of potential candidates.
But there’s a flipside. The increase in channels has led to an increase in the sheer volume of stuff out there, with a corresponding decrease in the ratio of signal to noise. And sometimes