Content marketing to consumers has become the go-to strategy for companies competing for client acquisition over the last couple of years. The more engaging and viral the content, the greater the ability for a company to garner the attention of prospective clients. I’ve written about how value content marketing as a recruiting strategy will change our industry over the next few years in previous posts. In a recent meeting with Altru, I learned about their employee driven content marketing tool and thought I’d share my thoughts.
According to Cisco, video will consume 84% of internet traffic by the