Effectively Using Your ‘Digital Real Estate’ to Attract Talent

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Constant communication is a great way to create a memorable candidate experience—and what better way than through e-mail? But are you going about your e-mail communications successfully? There’s a ton of real estate in the e-mail space, and if you aren’t using that space effectively, you could be losing candidates’ interest before they’ve even read the job description.

Source: winui / shutterstock

We talk a lot about creating catchy subject lines and personalizing e-mails to get your candidates to click on that “apply” button, but have you tried incorporating banners in your signature space for maximum exposure? We’re taking a

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