Dynamism in the Age of COVID

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The COVID-19 pandemic that has plagued the world for roughly 2 years has left companies scrambling to find the “new normal,” the rules of the road or a playbook that will define how they should operate moving forward.

Source: phloxii / Shutterstock The Problem with Seeking the “New Normal”

The big mistake companies make in their search for the “new normal” is assuming the new normal will be static, reliable, and stable. As the world has seen over the last 2 years, the situation is fluid and dynamic.

A great example is the response to the development of reliable

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