Don’t Just Write a Business Case, Tell A Story: Part 2 of 3 – Defining Business Impact

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In the first piece of this series, we focused on being reflective, or more specifically, reflecting on the priorities of your company’s business and how your people-focused priorities support the needs of the business.  In part two of this series, we focus on getting to the ‘So What, which involves building a case for certain software investments.’

STEP 2: Get to the ‘So What’

Companies are like personalities; each one is unique.  Getting to the ‘So What’ comes in three forms:

a)     Understanding the personalities and priorities of the people involved in the decision-making process so they hear you;

b)     Understanding that just switching

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