Don’t Forget About Gen X: Attracting This Generation Through Benefits

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When it comes to generational recruiting, most of the focus has been on Millennials. Now, with the emergence of Generation Z, the focus is shifting once again. But what about Generation X? Between Baby Boomers retiring and Gen Z entering the workforce, it seems like Gen X has been completely forgotten.

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According to Pew Research, Gen X can be defined as anyone born between 1965 and 1980, and in 2017, there were roughly 53 million Gen Xers in the U.S. workforce—for comparison, there were 56 million U.S. Millennial workers in 2017, so there isn’t that big

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