Does social media hurt or help your recruitment efforts?

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In order for social media to serve as an effective recruitment tool, HR must develop a digital-marketing strategy and positive candidate experience.

“If you have a reasonable, frictionless candidate experience, then social media becomes a viable way to reach people,” says Ira Wolfe, president and chief googlization officer at Success Performance Solutions, a national HR-consulting firm. “Social media is an extraordinary [recruitment] opportunity. It’s word of mouth on steroids.”

But not all HR professionals experience good results. According to a national survey of more than HR professionals by Clutch—a B2B ratings and reviews platform—nearly one out of four (24%) ranked

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