Does Marketing or HR Own Recruitment Marketing?

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Hiring new employees is never an easy task but it starts long before you make a final offer. Often, a candidate’s journey with a company begins before the company is even aware of the candidate. A lot happens before the application stage that makes a candidate decide whether or not to pursue a role and those activities are all part of a company’s recruitment marketing strategy. Recruitment marketing is a complex mix of tasks and strategies that occur to brand your company a certain way in the eyes of job-seekers. These days, everyone researches a company before applying to a

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