Do Candidates Really Love to Get Text Messages from Recruiters?

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In the past ten years, there hasn’t been a bigger advocate, publicly, for text messaging candidates than myself. When recruitment text messaging software first hit the market I was all-in from day one.

At this point, the data speaks for itself. As compared to other forms of messaging (email, LinkedIn Inmail, snail mail, smoke signals, etc.) text messaging gets at least 5-10x more open and replies than any other form of messaging. So, the answer to the title question has to be, yes, right?!

Not so fast, my friends!

At the beginning of 2021, I was struggling with a lot

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