Disrupting the Disruptors: How Incumbent Leaders Can Beat Challengers at Their Own Game

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Leading companies today embody the concept of “disruptor.” They are fast-growing, digital players that are introducing innovative new business models and revenue streams and forcing incumbents to rethink their businesses.

Businesses are on track to spend nearly $1.2 trillion on digital efforts this year as they seek a competitive edge over their peers, according to IDC research. These top companies typically have leaders at the helm who are helping redefine how businesses and customers interact.

It’s time we stop focusing on what disruptors are doing and instead shift our attention to how other companies can compete. Legacy companies with the

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