Digital Strategies for Campus Recruiting

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“Recruiting with pizza parties is cancelled,” reads a Handshake graphic that cleverly summarizes the state of college recruiting 2021.

It’s as much a nod to the impact of Covid’s effect on campus recruiting as it is a statement of how the pandemic has accelerated the shift to digital recruiting strategies. Handshake, the leading college recruiting platform, says 97% of colleges will host virtual career events this fall; 93% of employers will do the same.

While that’s largely out of necessity, employers and the students themselves are finding virtual recruiting offers advantages over the traditional in-person job fairs and meetings. Half

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