In most cases, people want to buy your products for different reasons than they want to work for your company. This often requires companies to invest the resources and time to come up with different strategies for promoting their customer value proposition and employee value proposition.
But I believe there needs to be alignment, as it’s all connected under your one company brand. As the Manager of Social and Paid Media Marketing at Sonoco, a packaging solutions company, I want to share with you how my team and I are bridging this gap. By explaining the strategy behind the content