Designing an Award-Winning Careers Blog that Attracts 200% More Talent

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How does a company with over 90,000 employees prove to candidates that they won’t be just another number or another cog in the machine? That they’ll be heard, supported and have the opportunity to thrive in their roles?

This was the question that eventually led us to launch “Be You. Be UPMC” in 2021 in support of careers at UPMC, a leading health care provider and insurer pioneering groundbreaking research, treatments, and clinical care.

The careers blog campaign, which featured a series of articles spotlighting individual UPMC employees, was intended to help candidates see that UPMC is not just a

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