DEI—For Jackie Cureton, It’s Personal

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Jackie Cureton got her feet wet in DEI efforts not at work, but as part of her role as a mother. Today, however, she is actively and diligently pursuing DEI in her professional life as well, as VP of Diversity, Equity, and Inclusion at Bitly.

A Powerful Personal Motivation to Enter DEI

Cureton says her first experience with DEI efforts began in relation to her daughter’s education. “My career in diversity started on a personal level—at my daughter’s school,” she says. “She attended a private school and I recognized that she wasn’t showing up authentically at school. I partnered with

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