Deepfakes Unmasked: Why Biometric Identity Verification Is Critical in the Age of AI with Adam Bud, iproov

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The Use Case Podcast

Biometric identity verification is no longer optional—it’s a necessity in a world dominated by remote interactions and generative AI advancements. Andrew Budd of iProve lays out the alarming reality of deepfakes and synthetic identities, warning that “you can’t trust your eyes anymore.” Organizations face mounting risks from this wave of technology, which enables impersonation and deception at unprecedented levels. Budd highlights the importance of proactive measures like identity verification, continuous monitoring, and robust threat analysis to combat this evolving threat.

In this episode, we explore biometric identity verification, deepfake risks, synthetic identities, generative AI, and strategies for mitigating security threats. Andrew

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