Deep Cultural Truths of Your Company Reside in the Underlying Data 

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Someone once told Rusty Rueff that people only change two ways, through invitation or through situation. The same can be said of companies, says the co-founder for search firm Alioth in a new report. “But it is usually when they lose customers or face pressure from shareholders – or a significant product failure – that they ultimately reconsider their trajectory,” he said.

Unfortunately, when companies change by force, it’s usually too little too late, and it’s painful for employees, according to Mr. Rueff. “What’s often missing is a deep and holistic assessment of what’s actually happening inside an organization, the resident

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