When leading an organization through a challenging season, it may seem like the whole world is looking to you for answers – your employees, your customers, your investors and even the public at large.
It’s often wise to lead with a message of hope and optimism in the face of adversity. For some, this may include making promises about the future.
While promises might seem like a simple solution, they come with stipulations that, if left unfulfilled, risk damaging your reputation.
Instead of promises, make commitments.
For example, let’s examine the difference between the following sentences: