Dear leaders, make commitments – not promises

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When leading an organization through a challenging season, it may seem like the whole world is looking to you for answers – your employees, your customers, your investors and even the public at large.

It’s often wise to lead with a message of hope and optimism in the face of adversity. For some, this may include making promises about the future.

While promises might seem like a simple solution, they come with stipulations that, if left unfulfilled, risk damaging your reputation.

Instead of promises, make commitments.

For example, let’s examine the difference between the following sentences:


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