Creating a Data-Driven Culture Starts at the Top

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For the last decade or so, many companies have been on a mission to become data-driven, and for good reason. According to a new report by Morgan Samuels, the benefits to an organization are innumerable: The business gains a competitive edge, increases operational efficiency and effectiveness, scales the company, becomes more agile, makes more informed decisions, identifies and leverages business opportunities (or risks) sooner, drives innovation and values creation, as well as optimizes business execution. “The business and social challenges and shifting economic landscape of 2020 amplified this transition even further, highlighting the power, value, and potential of data,” the search

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